King's Chocolate started in our family kitchen with one very determined nine-year-old and a simple idea: treats taste better when they're made with heart.
Cru has loved two things for as long as anyone can remember — chocolate, and making people smile. In 2026 he decided to put the two together. He picked the recipes, chose the flavors, designed the crowned bear on every package, and named the company after the one thing every kid dreams of being: a king with a chocolate kingdom.
Every product we sell — from The Crown Bar to our Royal Gummy Bears to our chocolate pops — is picked, packed, and personally taste-tested by Cru himself. (Somebody has to do it.)
And once a year, the chocolate kingdom goes to the runway. King’s Chocolate is the Official Chocolate of New York Fashion Week — served front row and backstage, where the world’s designers, models, and editors reach for the same gold-wrapped bars Cru packs at home. Not bad for nine.
We're a small family business, and we like it that way. When you order from King's Chocolate, you're not just getting a treat — you're helping a kid build something he's proud of, one chocolate bar at a time.
Made with heart. Shared with joy.