New York Fashion Week is one of the biggest stages in the world. Models, designers, editors, celebrities — the people who decide what the world will be wearing next season. And in the middle of it all: a gold-wrapped chocolate bar made by a company whose founder is nine years old.
The bar that got the invite
The Crown Bar is our signature product — rich, creamy Belgian chocolate wrapped in signature gold. It's the bar that started King's Chocolate, and it's the exact same bar that was served to guests at New York Fashion Week. Not a special version. Not a one-off. The same small-batch bar you can order from this site.
Why chocolate belongs at Fashion Week
Fashion Week is about craft: things made carefully, by hand, by people obsessed with getting details right. That's exactly how we think about chocolate. Small batches instead of factory runs. Real Belgian chocolate instead of shortcuts. A wrapper designed to feel like a gift, because a chocolate bar should feel like an occasion. It turns out a gold bar fits right in next to a runway.
What it means for a small company
For most brands, Fashion Week is a milestone you work toward for decades. For Cru, it happened before middle school. We're not saying that to brag (okay, maybe a little) — we're saying it because it proves the point the whole company is built on: if you make something with enough heart, it can end up anywhere.
Taste what they tasted
The Crown Bar comes in four flavors — Belgian Milk, Caramel, Peanut Butter, and Dark Chocolate — each wrapped in gold. Order the bar that went to Fashion Week, and see what the front row was snacking on.
New here? Start with our story — it begins in a family kitchen with one very determined nine-year-old.